Wanted – Senior PR Account Executive (Aberdeen)

We have an opportunity for an experienced PR professional to join our agency at our Aberdeen office in the role of Senior PR Account Executive.

This is a key role working with a range of clients from small businesses through to major corporate oil and gas clients.

The ideal candidate should have previous PR experience working directly with clients and be confident in dealing with businesses of various sizes. A clear understanding of and interest in the oil & gas industry would be preferred.

You will need to be creative and focussed on generating regular client media coverage and generating fresh, vibrant ideas to raise profile and brand awareness for our list of clients.

Key responsibilities would include: working directly with individual PR clients, writing concise, accurate press releases and generating fresh angles to target specific local and international media, creating and delivering eye-catching PR and marketing campaigns, building media relationships and attracting new client accounts.

Job requirements

Including but not limited to;

Previous PR experience

PR/Journalism qualification preferred

Excellent writing and communication skills

Excellent English grammar, punctuation and spelling

Excellent time management

Ability to liaise directly with clients

Ability to lead, inspire and further develop junior team members

Ability to meet tight deadlines

Must be efficient and organised

Key team player

Journalism skills preferred

Good knowledge of social media

Willing to work flexible hours on occasion

Must be presentable, enthusiastic, creative and hard working

If you are interested in this position, please email your CV to managing director, Pauline Fraser – pauline@frasermedia.co.uk

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Full-time PR Account Manager

We have an opportunity for a PR professional to join our team at our Aberdeen office.

This is a key role working with a range of clients from small businesses through to major corporate oil and gas clients.

The ideal candidate must have previous PR experience working directly with clients and be confident in dealing with businesses of various sizes. A clear understanding of, and interest in, the oil & gas industry would be preferred.

You will need to be creative and focussed on generating regular client media coverage and generating fresh, vibrant ideas to raise profile and brand awareness for our growing list of clients.

Key responsibilities would include: managing individual PR clients, writing concise, accurate press releases in a timely manner and generating fresh angles to target specific local and international media, creating and delivering eye-catching PR and marketing campaigns, building media relationships and attracting new client accounts.

A good salary and benefits package will be offered to the ideal candidate.

Job requirements

Including but not limited to;

Previous relevant PR experience

PR or Journalism qualification

Excellent writing and communication skills with high level of grammatical accuracy

Ability to liaise directly with and manage clients

Must be efficient and organised with ability to meet tight deadlines

Good knowledge of social media

Good media contacts

Willing to work flexible hours on occasion

Must be presentable, enthusiastic, creative and a team player

Closing date for applications – Monday, 5 March 2018

If you think you could add value to our award winning PR consultancy, please email your CV to Managing Director, Pauline Fraser – pauline@frasermedia.co.uk

 

 

 

How much do you understand your clients…..?

My alarm goes off at 6.30am and the radio immediately comes on, keeping me company as I shower, choose my clothes and do my make up. On the way to work I’ll switch between apps, checking Instagram and Twitter before arriving at work where I flick through the papers. In the office, the radio is on as background noise with our workday punctuated by conversations about dinner, brainstorming for clients and pitching to papers. All the while our fingers tap away at keyboards and our eyes fixate on the monitor in front of us.

At night I’ll relax by reading or catching up on a box set on TV, I’ll listen to music while I prepare dinner and talk with my partner about our day. On those nights that I find it hard to fall asleep, I’ll listen to a podcast until I drop off. It took an awareness training day to show me just how much of my day is reliant upon being able to see and hear, senses that so many of us take for granted.

Sight loss affects over 180,000 people in Scotland, while 945,000 have some degree of hearing loss. North East Sensory Services (NESS) assists those living with sensory loss through practical support, as well as holding a number of interactive sensory awareness training days throughout the year. These are aimed at providing participants with a better understanding of the emotional and practical impact of sight and hearing loss, as well as the physical.

At my session, run by Training and Information Officer Libby Hillhouse, we experienced the challenges faced by the charity’s service users. From navigating a busy street while blindfolded, to attempting to lip-read complex statements, it gave our group a useful insight into how we can be more supportive of friends, family and colleagues living with sensory loss.

The charity, which operates in Moray, Aberdeen City and Shire, Angus, and Dundee, acknowledges that mental health can be adversely affected. Feeling overwhelmed, they have found some service users withdraw, thereby increasing the chance of isolation. NESS works actively to counter this by focusing on the importance of social inclusion through a broad range of projects and initiatives.

Residential weekends for young people, a comprehensive audio library, a dedicated ICT facility showcasing the huge range of technology available to deal with daily life, a fitness suite and café are all available at the main office in Aberdeen, with long-term loans offered on equipment such as telephones and alarm clocks.

Naturally for a charity with as broad a scope as this, NESS relies heavily on fundraising to support its work. Events ranging from race nights to its hugely popular Savour, where guests are treated to a four course meal by some of Scotland’s top chefs, allow the community to get behind this vital work and ensure that those people living with sensory loss can continue to live full and active lives.

For more information about NESS  and the services it provides, please visit www.nesensoryservices.org. For more information on Savour 2018, which is on 24th March at The Marcliffe, please email neil.skene@nesensoryservices.org or call 0345 271 2345

Don’t be a prized turkey… instead, give your competition a good stuffing

You’ve no doubt heard of client expectation versus client budget. However, what about client expectation versus a PR expert’s expectation?

A major part of our role is ensuring that we meet clients’ needs and deliver what they want, when they want it, but quite often clients don’t really know precisely what is required and that’s when a good PR expert comes to the fore.

Sometimes we need a crystal ball, sometimes we need to dilute pages of information and that’s ok, because every client is different and every campaign needs a different approach.

And if you’ve ever questioned why you need a good PR rather than doing it yourself, the proof should be in the (Christmas) pudding!

The main photo accompanying this is a perfect example of what a client provides versus what we produced. It also demonstrates the trust that our client has in us to take the information they give us to deliver an eye-catching result.

In this case, we worked with our media contacts to pitch in an article for one of our food clients on how to create the perfect Christmas feast. Sharing the news with our client, we asked for some guidance on preparing the article since they had 30 years’ experience in the catering industry.

Soon afterwards, we were given a sheet from a notebook with a hand written recipe for cooking a turkey roast. From this, we had to produce a 900-word article, with accompanying photographs for a double page magazine feature.

Apart from the client’s hand written note, we took care of the rest. All they had to do thereafter was approve our written work. We then liaised directly with the publication to ensure everything was in place for a superb feature and the client was delighted with the result.

So, when you question the value of hiring in a good PR, it’s worth weighing up the time it would take you to deliver the same results and build the same media contacts. Time is money after all and if you can find a PR person that you can trust to deliver your vision, it is worth every penny.

As we all make grand plans to grow our sales in 2018, remember that your time is best spent doing what you’re good at…so invite experts into your team to help you deliver great expectations.

 

PR Account Manager – full-time

hiring.jpeg

Frasermedia has an opportunity for an experienced PR professional to join its dynamic, PR and marketing consultancy based at the company’s west end Aberdeen office.

This is a key role working with a range of clients from small businesses through to major corporate oil and gas clients.

The ideal candidate must have previous PR experience working directly with clients and be confident in dealing with businesses of various sizes. A clear understanding of, and interest in, the oil & gas industry would be preferred. We would also consider an experienced Senior PR Account Executive.

You will need to be creative and focussed on generating regular client media coverage and generating fresh, vibrant ideas to raise profile and brand awareness for our growing list of clients.

Key responsibilities would include: managing individual PR clients, writing concise, accurate press releases in a timely manner and generating fresh angles to target specific local and international media, creating and delivering eye-catching PR and marketing campaigns, building media relationships and attracting new client accounts.

An excellent salary and benefits package will be offered to the ideal candidate.

Job requirements

Including but not limited to;

Previous relevant PR experience

PR or Journalism qualification

Excellent writing and communication skills with high level of grammatical accuracy

Ability to liaise directly with and manage clients

Must be efficient and organised with ability to meet tight deadlines

Good knowledge of social media

Good media contacts

Willing to work flexible hours on occasion

Must be presentable, enthusiastic, creative and a team player

Closing date for applications – Thursday 21st December 2017

If you think you could add value to our award winning PR consultancy, please email your CV to Managing Director, Pauline Fraser – pauline@frasermedia.co.uk

Do not read this blog

 

NEWSLINE MEDIA LIMITED

 

Well, aren’t you a little rebel, we’ll get along just fine!

Now I have your attention it’s my job to keep it and nobody likes a dull blog…so let’s do this in verse.

Every day is a school day, so they say,
You want to improve your skills, but there are obstacles in your way.
Then it’s too late when you speak to the media or make a presentation,
And the mere thought makes you want to go into hibernation.

But there’s no need to be afraid, and not want to step forward,
Take fate into your own hands, be confident and not awkward.
Be a brave company spokesperson on the evening news,
Be brave enough to publicly outline your views.

Who wants to endure boring and dull classroom training?
Not us, and that’s why our media and presentation courses are far from draining.
We create realistic crisis scenarios that will keep your attention.
And our media experts will ease your tension. (honest!)

As journalists, TV presenters and camera crew, we know the secrets of the trade.
And by the end of your day with us, you’ll not be afraid.
You’ll love journalists and be a great spokesperson for your organisation.
And you’ll be desperate to address the nation or deliver that next presentation.

Yes, we’ll put you through your paces and ask some tough questions,
We may film you, and come back with improvement suggestions.
But trust us, in our relaxed environment, you won’t feel the stress,
You’ll enjoy every minute and learn a lot in the process.

We’ve trained oil and gas experts, airport staff and business owners on demand,
And Government teams, bookmakers and even The Church of Scotland!
Our team delivers the training needs of each and every client,
We tailor our courses whether you’re an individual, or a global oil giant.

So forget your usual boring classroom style learning,
Have a chat with us for the type of training you’re yearning.
There’s no point in approaching lots of companies to put them to the test,
You’re wasting your time because Team Frasermedia is the best!

Are you a giver or a taker?

FM blog.JPGIt’s easy in business to roll with the good times and batten down the hatches in the tough times and, as the well-known saying goes, charity begins at home. Right?

Well, I’d disagree. Although in business you have to manage your cashflow and look after your internal interests first, it’s also important that you don’t become self centred and just constantly take, take, take, as greed is a very unattractive trait, not just personally but on a corporate level too.

It’s been a tricky few years for many to navigate, and charities have not been immune to the effects of the economy. I understand, most of us just can’t offer the same level of financial support as before to charities but there are many other ways businesses can still work to give, give, give.

We’ve been ten years in business and right from the start there has always been a determination to give something back to the community that we benefit from. Regardless of the size of a business, corporate social responsibility is not only about supporting charities, it’s about encouraging teamwork, boosting team morale and showing your clients and potential clients that you have a sense of obligation to do the right thing.

So, what can you do to help? Well, here’s what we do.

We are currently working with a local business to deliver PR and event management services to North East Sensory Services. As part of that, the company sponsors our time and we also add in additional time to give the charity even more support to grow their brand. One of our team has also ran in races and taken part in events to raise money for NESS, giving something back on a personal level too.

I’ve also been heavily involved in a committee which organises a huge ladies event in Aberdeen which has so far raised more than £½million for Action Medical Research. Here, I donate a huge amount of personal time and some business resources to help organise the event and each year we raise around £100k, which is a phenomenal boost for the charity.

With a base in Inverness, it was important to me that we were also offering a level of support up there too, therefore we donate a day a month PR time to Archie Highland to help them continually keep the profile raised which helps with their on-going fundraising activities. As a thank you to us, the charity has a Frasermedia room at the fabulous new children’s unit at Raigmore Hospital, which is a lovely accolade to my team.

In addition, I’ve donated my time to MC many a local charity event, waiving my fee, and sold hundreds of raffle tickets.

In the good times, it’s easy for us all to donate an auction or raffle prize but in tougher times there are definitely other ways to support our charities and some would argue more rewarding ways!

So, do you want to be a giver or taker? I know what we choose at Frasermedia and from a PR point of view, it’s good for your reputation too.