It’s easy in business to roll with the good times and batten down the hatches in the tough times and, as the well-known saying goes, charity begins at home. Right?
Well, I’d disagree. Although in business you have to manage your cashflow and look after your internal interests first, it’s also important that you don’t become self centred and just constantly take, take, take, as greed is a very unattractive trait, not just personally but on a corporate level too.
It’s been a tricky few years for many to navigate, and charities have not been immune to the effects of the economy. I understand, most of us just can’t offer the same level of financial support as before to charities but there are many other ways businesses can still work to give, give, give.
We’ve been ten years in business and right from the start there has always been a determination to give something back to the community that we benefit from. Regardless of the size of a business, corporate social responsibility is not only about supporting charities, it’s about encouraging teamwork, boosting team morale and showing your clients and potential clients that you have a sense of obligation to do the right thing.
So, what can you do to help? Well, here’s what we do.
We are currently working with a local business to deliver PR and event management services to North East Sensory Services. As part of that, the company sponsors our time and we also add in additional time to give the charity even more support to grow their brand. One of our team has also ran in races and taken part in events to raise money for NESS, giving something back on a personal level too.
I’ve also been heavily involved in a committee which organises a huge ladies event in Aberdeen which has so far raised more than £½million for Action Medical Research. Here, I donate a huge amount of personal time and some business resources to help organise the event and each year we raise around £100k, which is a phenomenal boost for the charity.
With a base in Inverness, it was important to me that we were also offering a level of support up there too, therefore we donate a day a month PR time to Archie Highland to help them continually keep the profile raised which helps with their on-going fundraising activities. As a thank you to us, the charity has a Frasermedia room at the fabulous new children’s unit at Raigmore Hospital, which is a lovely accolade to my team.
In addition, I’ve donated my time to MC many a local charity event, waiving my fee, and sold hundreds of raffle tickets.
In the good times, it’s easy for us all to donate an auction or raffle prize but in tougher times there are definitely other ways to support our charities and some would argue more rewarding ways!
So, do you want to be a giver or taker? I know what we choose at Frasermedia and from a PR point of view, it’s good for your reputation too.