For the past two years I have watched business people with their shoulders hunched and head down as they drag their feet along West End pavements, the effects of the market in the city etched clearly across their faces.
However, welcoming visitors from across the globe to our city for Offshore Europe this week appears to have given us a kick up the backside, as we’ve pulled our shoulders back, held our heads high and proved what a resilient bunch we really are.
Anyone who ventured around the show, or attended any of the seminars or events couldn’t fail to feel the air of optimism, not only at OE but also around the city. The show may not have been the same scale as previous but it punched with positive vibes. Our city has been buzzing all week…well into the early hours!
Yes, we have shown visitors that we are well and truly open for business, and that resilience and enthusiasm will work towards giving the industry confidence in the businesses, skills and expertise that we have here in the North-east.
Now, as the show draws to a close there will have been good business done, deals agreed, potentials in the pipeline and many a hangover, but it’s important that we don’t quickly forget the positive vibes.
Let’s not fall back into that two-year habit of dragging our feet and gazing at the pavement, let’s keep our shoulders back and our heads held high and benefit from the vibe left from another successful Offshore Europe.
So, what now for your business after spending the past week introducing yourself to your target audience? Are you just going to head back to the office, hope they remember you and wait for the phone to ring?
Or are you going to keep the momentum going and start to really ramp up your business profile so those contacts you made will have little chance of forgetting who you are and what you could bring to the table?
I’m guessing most of you are swaying towards option two. If so, here are five suggestions to get you to the next step.
- Firstly, don’t do it yourself. Talk to a professional PR/marketing company and get the support you need to grow your business – leave it to the experts and then you can spend your time doing what you do best. Your company reputation is priceless, don’t undervalue an experienced PR pro.
- Set goals and targets and build a PR plan with your PR expert. There has to be a structure and any PR and marketing should work in conjunction with your growth plans.
- Work out if you would like your PR pro working remotely for your business or if you would prefer them to work in-house with you. Most agencies can offer both options.
- Think about a budget and how much you would like to invest in PR, marketing and advertising. A good PR pro should have good media and advertising contacts to help you get the most from your campaigns.
- Find someone who is not only skilled and experienced in PR and marketing, but someone that you can work well with. Business is all about relationships so you need to be able to trust each other, respect each other enjoy working with each other. PR doesn’t work if communication is poor, it’s a two way process.
So, it’s now up to you whether you want to go for it or continue with the doom and gloom!
As we’ve seen this past week, there’s a whole big world outwith Aberdeen and all those visitors came to our city to support us and support the industry, so let’s get back to it and shout about the fantastic businesses and business people we have.
Shoulders back, heads up!